Aesthetics Economy: The business of medical aesthetics

This weekfda · membership · patient retention

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FDA Untitled Letter Cites Evolus Over a Jeuveau Instagram Reel

FDA's drug-promotion office told Evolus on September 28, 2026 that a Jeuveau Instagram reel was false or misleading. Here is what the five-page letter says.

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Playbook

How to Price a Med Spa Membership at a Two-Room Practice: Banked Credit vs. Discount Tiers

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Science

Study of 14,916 Injectable Patients Ties a Structured Treatment Plan to Higher Six-Month Retention

Science

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Retention

Study of 14,916 Injectable Patients Ties a Structured Treatment Plan to Higher Six-Month Retention

A 17-clinic Australian study links a structured treatment plan to about 2.5 times the likelihood of six-month retention. The raw numbers ran the other way.

Renee Castellano · October 8, 2026

Business

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Regulation

FDA Untitled Letter Cites Evolus Over a Jeuveau Instagram Reel

FDA's drug-promotion office told Evolus on September 28, 2026 that a Jeuveau Instagram reel was false or misleading. Here is what the five-page letter says.

Dana Whitlock · October 8, 2026

Playbook

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Pricing

How to Price a Med Spa Membership at a Two-Room Practice: Banked Credit vs. Discount Tiers

Med spa membership pricing worked through with real spend figures: what a banked-credit plan and a discount-tier plan each do to revenue, liability and rooms.

Tessa Brandt · October 8, 2026

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Science, business and playbook pieces for practice owners. One email a week.